BRAND · WAREGEM, BELGIUM · EST. 1986
SERAX Designed for modern living.
A collaboration of visionaries creating timeless objects
for everyday use. Belgian design. Global makers.
ABOUT SERAX
Where Belgian craft meets global design.
Founded in Waregem, Belgium in 1986, Serax began as a purveyor of European antiques before evolving into one of the most distinctive design brands of its generation. The shift was not accidental — it was driven by a conviction that beautiful, functional objects should be available to anyone who sets a table, not only to those who inherit them.
Today, Serax operates a unique model: the brand does not employ in-house designers. Instead, it seeks out collaborations with figures from architecture, fashion, gastronomy and the fine arts — people whose understanding of form, material and use brings something to the table that conventional product design rarely does. The result is a collection that reads less like a catalogue and more like a conversation between disciplines.
Every Serax piece carried by Nona has been chosen because it passes our single test: does it belong on this table? Not because it carries a name, but because it earns its place through form, material and the quality of the silence it brings to the room.
“Serax does not make homeware. It makes the objects that a home remembers.”
WHY SERAX
A design model built on collaboration, not compromise.
Cross-disciplinary
Chefs, architects, fashion designers and artists — Serax collaborates across disciplines to bring perspectives that pure product design cannot access.
Designed in Europe
Every collection originates in Belgium, rooted in a design tradition that values restraint, material honesty and long-term usefulness over seasonal novelty.
Built for daily use
Serax pieces are designed to be used. Dishwasher-safe where possible. Structurally considered. Made to last decades, not seasons.
THE DESIGNERS
Six collaborations. One shared conviction.
Each Serax collection at Nona is the product of a direct creative relationship — between the brand and a designer whose work has shaped how we understand beauty in everyday objects.
Anita Le Grelle
Belgian ceramicist. Terres de Rêves carries the colour of open landscapes — rust, smoky blue, ochre.
Ann Demeulemeester
Fashion’s poet of monochrome. Dé/Ra glassware carries that same refusal — graphic, architectural, unmistakable.
Pascale Naessens
Belgian author and philosopher of mindful living. Pure is about simplicity as a form of care.
Piet Boon
Dutch architect. Hotels in Dubai and Abu Dhabi. His Base collection is restraint made physical — the plate that makes the food the subject.
Sergio Herman
Three Michelin stars at Oud Sluis, founder of The Jane Antwerp. Inku carries the precision of a professional kitchen into the home.
Yotam Ottolenghi
The world’s most influential food writer. Feast is bold, generous, and impossible to ignore.
Kelly Wearstler
America’s most celebrated interior designer. Dune is sculptural dining — alabaster forms beautiful empty or in use.
Founded
Waregem, Belgium, 1986
Design model
Cross-disciplinary collaborations — never in-house
Distribution
Exclusive to NONA INTERNATIONAL
Standards
EU environmental & labour compliance · FSC-certified packaging
EXPLORE THE RANGE
All SERAX.
All at NONA INTERNATIONAL.
Every Serax range carried by Nona International — in-store at Sandton Gate and online.